Milan Tamis

Aside from the thirst for knowledge about a topic I am fond of and the drive to develop myself further professionally and contribute to a sustainable society, I love working on this PhD because I believe that technological innovation is not enough to combat climate change and that sustainability requires behavior change as well. Hence, we need to explore the relation between sustainable technology and behavior. With an increase in attention for sustainable technologies to solve climate related issues, comes an increase in attention for the behavioral response to these new sustainable technologies. As citizens, people voice opinions on novel technologies they encounter in public spaces and as consumers, people buy or refrain from buying sustainable technologies for a myriad of reasons that often go beyond rational economic behavior. Different psychological, social, and contextual factors influence people’s behavior as citizens and consumers when it comes to the use and acceptance of sustainable technologies, which is why it is important to explore these factors.